Who we help: Start-ups

Build a strong foundation

For start-ups, getting your financial story sorted early is crucial for future success. It doesn't just help with day-to-day business - it's vital when you’re looking for investors, securing loans, or making smart decisions about growth.

Moola keeps you ahead of the curve, on top of your numbers, and focused on what matters most.

Path to start-up success

Whether you're running an agency, SaaS platform, or a service-based business, here's how we keep your financials clear and healthy:

• Cash flow - We track your inflow and outflow to help you keep steady, so you never miss a beat.
• Profitability tracking - With multiple projects, clients, and freelancers, it's easy to lose track of what's profitable. We make sure you have a clear view of your bottom line.
• Tax compliance - Taxes can be tricky, but with our expert help, you can stay compliant and avoid the stress of tax season.
• Expense tracking - From employee pass-through costs to vendors or freelancers, we keep a close eye on your expenses so that you can adjust accordingly.

Real challenges: real solutions

Every start-up has unique obstacles to face. Here's how we can help you beat them:

• Case study 1: Fluctuating clients and projects - Our agency client was dealing with varying project scopes, fluctuating client payments, and managing freelancers. We set up an accounting framework that tracked all moving parts - client pass-through costs, vendor payments, project profitability - giving them accurate, real-time financial reports to help them get organised.
• Case study 2: Tough revenue goals - Our SaaS client needed to track their subscriptions, renewals, and expenses, all while their growth targets seemed far off and hard to visualise. We provide clear insights into recurring revenue streams and future projections, so they could make decisions about reinvestment and scaling while staying compliant with VAT and tax.